Since founding in 2017, Nature’s Diet® has become an industry leader in freeze-dried raw pet food with Simply Raw®, the safest and easiest way to feed dogs a raw diet. Nature's Diet was founded on the idea that pets deserve to be fed quality, nutritious food that is similar to the way they ate in the wild.  That’s how we came up with the name “Nature’s Diet” – The diet that is as close to instinctual foods found in nature.   We believe that eating high quality, whole, simple, non-processed foods will help pets live long, healthy, enriching lives.  

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One factor that motivated us as pet parents to develop Nature's Diet, was finding out numerous times that the brands of food we were feeding our pets were being recalled. In fact,  we found an enormous database of recall information that is regularly updated and continues to grow today. We knew we wanted to stay away from those brands, but that did not leave many choices.   As we started researching alternatives, we found that there were not many brands that did not have recalls and virtually all the choices contained a long list of ingredients- many of which were not foods we recognized or wanted to feed our pets.   If meat was the first ingredient, it was a euphemism for the real ingredient ("chicken” was sometimes chicken feet and chicken feathers, “beef” was often beef meal made from ground up parts).  Many included fillers, preservatives, chemicals, grain and who knows what else. 

 

With limited commercial options, we did what many other pet owners have done.  We decided to feed our pets raw foods that were consistent with a paleo diet.  They loved it, but it was not easy on us.  We had to buy expensive raw ingredients and we were always questioning whether we were providing a well-rounded diet that met all their nutritional requirements.   We also found that feeding raw meat can be dangerous to pets and humans if it is not handled properly and consumed immediately. We liked the raw and paleo diet, but needed to find a way to make it more convenient to serve and store and much safer than raw and frequently recalled foods.  We built upon our experience working in freeze-dried human food and  found that the same principals could apply to pet food. We found that we could start with whole raw ingredients, naturally preserve them by removing the water to make them shelf stable, light-weight, highly nutritious and safe. Safer than fresh cooked pet food which is prone to recall, freeze-dried raw food is even safer to feed pets than kibble.

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Simply Raw is freeze dried, which is a high pressure food preservation method that removes water and pathogens at extremely low temperatures without cooking food. The freeze-drying process is so effective at removing pathogens from food that this is the preferred method of food preservation used in the long term food storage industry, including disaster preparedness food designed to last on the shelf for up to 25 years. Due to its high level of safety, freeze-dried raw dog food has one of the lowest recall rates of all dog food categories. When stored properly (cool, dry location) feeding freeze-dried raw dog food like Simply Raw has a lower risk of food borne illness than feeding cooked fresh food or even kibble. One of the benefits of Simply Raw is that our food is freeze-dried raw, making it the safest and most effective way to feed your dog a raw diet. All batches of our food are third party lab tested to be pathogen free before they are distributed to consumers.

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