We use the same healthy raw formula for every flavor of Simply Raw® - we just swap in your choice of protein. Alternating proteins can help prevent allergies and provide nutritional variety. We currently offer Beef, Turkey & Chicken Simply Raw, all made with the same healthy formula.

Ingredients: Raw Meat (Beef, Turkey or Chicken) Raw Liver (Beef, Turkey or Chicken), Beef Bone Broth, Whole Egg, Carrots, Sweet Potato, Pumpkin, Banana, Cranberries, Purple Potatoes, Broccoli, Apple, Flax Seed, Chia Seed, Coconut, Peas, Tricalcium Phosphate, Brewer's Yeast, Kelp, Cinnamon, Spinach, Kale, Prebiotic/Probiotic Blend, OMEGA 3 & 6 from Fish Oil, Ginger, Basil, Parsley, Sage, Thyme, Rosemary, Selenium Yeast, Vitamin A, Vitamin D3, Biotin, Niacin, Folic Acid, Vitamin B12

Guaranteed Analysis

Protein (min) 40.0%

Fat (min) 15.0%

Fiber (max) 0.4%

Moisture (max) 10.0%

Potassium (min) 1.0%

Calcium (min) 0.6%

OMEGA-6 (min) 1.6%

OMEGA-3 (min) 1.8%

Calorie Content

Calculated ME = 4,000 kcal/kg or 320 kcal/cup

Formulated to meet the nutritional levels established by AAFCO dog food profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult)

When you start feeding Simply Raw®, transition slowly by switching out portions of your dog’s old food with Simply Raw®. We provide a transition guide on the back of each bag.

Every Bag contains a chart based on you dogs ideal weight which lists the amount of dry Simply Raw® needed each day to meet you dog’s caloric needs. Mix dry Simply Raw® with 2 parts water and let rehydrate for at least 15 minutes before feeding. If you desire a thicker stew, experiment to find the desired texture and thickness for your pet. Decrease proportion of water to no less than a 1 part Simply Raw®:1 Part Water ratio. Some prefer to make ahead and refrigerate overnight. Rehydrated Simply Raw® lasts for 3 days in the refrigerator.

We recommend feeding your dog 1/2 a daily portion twice a day. Not only does this provide optimal nutrient absorption, but also provides your dog with twice the joy since dogs derive a great deal of sensory pleasure from eating. If your dog is highly active you may need to increase the amount you feed. If your dog is low energy, less food may be appropriate. Each 3 oz cup of Simply Raw is 320 calories. If you are unsure, talk to your vet to find out your pet's caloric needs. Our guide is for most dogs of normal activity level.

Note: Pregnant and nursing females' consumption may vary during gestation and may double during the lactation/the last 3 weeks of pregnancy. Discuss your pet's pregnancy plan with your vet to ensure optimal nutrition.

Simply Raw® is freeze-dried fresh so it doesn't need to be refrigerated. We removed the water from our raw food to lock in nutrition & keep pathogens out. Skip the hassle, wasteful packaging and safety concerns of frozen cooked food. Freeze-dried Simply Raw® is the safest, easiest to feed a raw diet. Always reseal the bag and store Simply Raw® in a cool dry location like your pantry or kitchen cabinet. Rehydrated Simply Raw® should be fed immediately and the bowl removed after 30 minutes. Rehydrated Simply Raw® can be stored in the refrigerator for up to 3 days in a sealed container.

Simply Raw® is different than most other dog food because you add water before feeding. The bag contains freeze dried ½ inch chunks of raw meat, bite size pieces of vegetables and fruit with a base powder that is comprised of whole egg, bone broth, ground flax and chia. This protein packed powder creates a delicious and nutritious gravy when water is added. It thickens and helps bind the other ingredients together the longer it rehydrates.

Holistic Health and Longevity

Simply Raw® is formulated from natural whole food ingredients that were purposefully selected to provide support for the most common health issues in dogs - hip & joint ailments, digestive irregularities, and problems with skin & coat. Made with high quality complete animal protein & rich in balanced fatty acids, Simply Raw® also helps support a healthy heart & brain.

Behavioral Health Support

Our highly palatable Simply Raw® meals get even picky eaters and dogs struggling with their appetite excited about mealtime. Better nutrition and mealtimes to look forward to can help reinforce food motivation & set dogs up for success with behavioral changes and skills training.

Enhanced Mood

Complete and balanced Simply Raw® is protein focused and full of healthy whole food ingredients that provide dogs with the nutrients they need to feel their best. Switching to raw, biologically appropriate food can help dogs maintain more consistent energy levels, increased mealtime excitement and a noticeably improved mood.

We do not recommend feeding Simply Raw® to your pets in the dry form. Freeze Drying removes the moisture making raw food shelf stable while retaining maximum nutritional value; however, it is not intended to be served without rehydrating because dogs need the moisture for optimal hydration and nutrient absorption. Freeze-dried treats are safe because the serving size is much smaller than a full meal. As always, make sure your dog has access to fresh water so they can drink when they feel thirsty.

Simply Raw is filled by weight not volume, however there are approximately 16 3oz cups per 3 lb bag at the time of fill. Each 3 oz cup contains 320 calories. When prepared with 2 parts water and 1 part dry Simply Raw, each bag will make 18 lbs of food or the equivalent of 48 cups of fresh raw food. Be aware that due to the fragile nature of freeze dried food, some variation in volume and texture is normal but each bag contains the same weight of food and nutritional content. Our feeding guides use cups (volume) rather than weight to make portioning food easy. Please be aware feeding by volume (cups) is the easiest and most effective method for most dogs. However, for those who prefer to feed by weight, each cup is standardized to be 3oz. If you prefer to feed by weight rather than volume, you can use a kitchen scale to measure out your dog's food and use the conversion of 3 dry oz for every 1 cup dry Simply Raw on the feeding chart.

Yes! Simply Raw can be prepared ahead of time and stored for easy feeding. Once rehydrated with water, Simply Raw can be stored in the refrigerator for up to 3 days or frozen for longer term storage. Use a clean, airtight container to store Simply Raw in the refrigerator and freezer. To thaw, transfer Simply Raw from the freezer to the refrigerator and allow to thaw. Do not heat in the microwave as this will cook Simply Raw. Do not refreeze. Once thawed in the refrigerator, Simply Raw should be fed within 3 days.